CEDIA - The Expo for Home Theaters

Last week I spent the week in Denver. We were exhibiting at CEDIA in Denver, Colorado. CEDIA is the big show for manufacturers to show off their home theater equipment and for dealers and installers to come and get up to date on the latest technologies.

Now when I say home theater equipment, I'm not talking about something you put together that you purchased at Costco. These are posh theaters installed into high-end homes. Here is a picture of a home theater owned by a friend of mine in Washington.

As you can see, this is not just the stuff purchased from Costco. This is designed from the ground up, giving a true theater experience.

Professional Cable was there among the big names in home theater cables, such as Monster, but most of the home theater installers don't want to spend the money on a Monster cable, especially when these are often being run behind walls and can't be seen. So they turn to cables like what we manufacture.

Professional Cable is not the flashy BMW of cables, like Monster. We are more of the Honda of cables. Reliable. High quality. Lifetime Warranty. Lasts forever. But at more of a value price. Not cheap. We're not say, a KIA, or the cheapest cable out there. But we are a trusted name and offer these cables at a reasonable price.

Here is another shot of the same theater. When people have the money to spend on an elaborate home theater, the sky is the limit.

So, given how many people were there, we had a lot of success. HDMI is the most used cable in home theater installations. We manufacture and stock HDMI cables from 12 inches all the way to 150 feet. What attracted people to our booth was our super-long HDMI cables and our huge selection of adapters. VGA to DVI, DVI to HDMI, DVI to Component, VGA to Component, etc.

The other nice thing that we had going for us was that we are based in Utah. A lot of the attendees were from the mountain west, so we are only 1-2 days away via UPS ground for most companies.

It was also surprising, how many international attendees there were. I spoke with people from Russia, Belgium, Spain, Mexico, India, and Israel. All of these companies were looking for products that we carry.

Trade shows are fun, but they are not easy work. You are on your feet all day and if you are like me, at the end of the day your feet and back are aching. I relaxed each night by going to see a movie and treating myself to a nice dinner.

I've been back for over a week, and I'm still not caught up. But, that is the nature of the show, to get more leads, and eventually more customers.

Until next time

The Cable Guy